7 Benefits Of Event Marketing
First of all, what is event marketing?
Famous marketer Marketo defines event marketing as “…the process of developing a themed exhibit, display, or presentation to promote a product, service, cause, or organization leveraging in-person engagement.”
Here when we are talking about events we mean online and physical events both. Online events include webinars, live feeds, podcasts and similar programs. On the other hand, physical events include conferences, concerts, and trade shows. This category of events has till now formed the major chunk of event marketing.
Events also provide the brands a chance to portray their business and personality and interact with the customers on a personal level. When you give the customers a cherishing experience of your brand it benefits you in multiple ways some of which are.
- Target specific customers
In case you have a specific audience that you want to reach then events is the best way to do so. Find out groups which have similar interests as yours and get their attention through events.
2. Engagement with customers
Offer your customers a chance to meet with you and engage with the product or service that you have to offer. Physical or online both types of events give you the opportunity to present your brand in a different personality and outlook altogether.
3. Exposure to branding opportunities
Build brand awareness for your product and also interact with other similar brands in the industry. Using events you can find different branding options which can prove invaluable to your brand in totality.
4. Lead generation
Event marketing also provides you gains in the form of lead conversions. It is easy for customers to remember your brand if it has offered them some unique experiences. You can easily generate more and better quality leads provided you give the customers an experience worth remembering.
5. Feedback from customers
You have many customers but you do not know the opinion they have of you. During events, you can get suggestions and receive questions about existing processes and products which you might not have thought before. This feedback from your valuable customers can provide the much-needed impetus to your brand.
6. New connections
One major advantage that you get through event marketing is that of getting to make new connections. In a stadium or hall, there are immense possibilities for you to explore. You can find your most precious customer or a future sponsor or maybe a new partner by organizing an engaging event.
However, when organizing a physical event be careful of how many would be coming otherwise there is a chance of it getting jeopardized. When organizing an online event make sure to provide interesting, engaging and enriching content to the customers as that would increase your brand equity.
Willing To Participate In this Shop-e-Fest Event?
Venue
Jawaharlal Nehru Stadium, Pragati Vihar, New Delhi, Delhi 110003
January 19–21 | 11:30AM